What we do

We're one of the few advertising agencies to offer a full range of marketing and communications services (and then some).  Our clients choose the package of services that best meet their needs and we deliver these in an integrated manner that reaches and engages the audiences.

Strategic planning and implementation

At GSL, we believe that great strategy is the key to engaging an audience and achieving the campaign objectives.  Great planning leads to effective creative that works - we always start with the strategy.

Creative development and production

We've got five great creative teams here at GSL. They work closely with our strategic team to produce award-winning campaigns that connect with the audience.  All our creatives are senior people with many years experience - they're the brains behind many of New Zealand's most loved advertising campaigns.

Digital

The digital team at GSL includes some of Wellington's most experienced practitioners.  Whether we're developing websites and mobisites, creating awesome online advertising or using mobile phones to connect with your audience, you can guarantee you're working with the best. 

Social media

Our social media activity has grown fast and whether we're promoting behaviour change or the latest movie, we'll develop great strategy and support you in engaging with your audience.  We also have DataScope, one of the most advanced real time social media monitoring services available in New Zealand.

Cultural marketing

GSL has undertaken more culturally focused marketing activity than any other advertising agency in New Zealand.  Our team have delivered award-winning campaigns that really connect with ethnic audiences in New Zealand.

The other stuff

Here at GSL, we pride ourselves on going beyond the remit of an ordinary advertising agency.  Our unique network - not to mention the breadth of in-house expertise - enables us to go that step further - stakeholder relationships, community development and engagement, change management, provider training - we do it all.  Get in touch to find out what we can do for you.